The Logo: The Most Interesting Part of a Website

According to the Stanford Guidelines for Web Credibility, most site visitors spend roughly 36 seconds browsing a website's main page. Of all the parts of the main page, though, the brand logo commands visitors’ attention for as long as 6.48 seconds—around 0.04 seconds longer than the main navigation menu, which makes a critical difference in terms of brand recall.

Brand Optimization Lessons from Pineapples

Quick! What's Hawaii known for? Pineapples?

At one point in history, Hawaii used to be a global producer and exporter of pineapples. After Dole pulled out in exchange for cheaper labor, particularly in Thailand and the Philippines, the island state lost its crown. Pineapples are still being grown in Hawaii but only big enough to cater to local demand.