Brand Optimization Lessons from Pineapples

Quick! What's Hawaii known for? Pineapples?

At one point in history, Hawaii used to be a global producer and exporter of pineapples. After Dole pulled out in exchange for cheaper labor, particularly in Thailand and the Philippines, the island state lost its crown. Pineapples are still being grown in Hawaii but only big enough to cater to local demand.

Marketing your Medicines for Better Positions

Pharmaceutical companies make it a point to produce quality medication for a variety of specified medical conditions. However, the presence of competitors underlines the importance of keeping a strong market position for the product. Brand optimization specialists, or marketing professionals skilled at uplifting a brand’s perception to the customer, can be called in. Here are some situations where their talents can be put to use: